Brand Packaging

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The new package design positions the brand as experts while helping customers.

Juice Plus+ supplements are designed to provide concentrated nutrition from 25 fruits, vegetables, berries and grains to help bridge the gap between what you should eat and what you do eat.

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.

The complimentary kit includes an assortment of urethane domes in different colors, sizes and shapes. 

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.

This month in Consumer Insight, we focus on ownership

The design allows consumers to visually see the “broken” hang-hole tab area alerting them that the package has been tampered with.

Building on the success of the past two years, ButterflyCannon has again been recruited to develop the limited-edition packaging for this year’s Chandon Summer program.

The competition is a premier showcase for foil stamping, embossing and other specialty effects.