Brand Packaging

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The photochromic inks can be used on paper, film and pressure-sensitive labels. 

The brand refreshed its packaging to make the shopping experience easier for consumers.

This month in Consumer Insight, we focus on single parent households

Cue emotions from consumers with your brand's visual assets.

Prior packaging blended in with other brands' bottles in store, crippling sales.

Consumer benefits are keeping the flexible structures on a growth trajectory.

Two new products are packaged in plastic bottles with wood-grain finished closures.

Life is about more than functionality. Private label brands should be, too.

Retail brands have made progress, but some still need to make the brand-consumer connection.

The definitive merger agreement to be acquired by Matthews International is completed.