Brand Packaging

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PMMI is accepting nominations for the Packaging Hall of Fame Class of 2014.

The DuPont Awards for Packaging Innovation is an international, independently judged competition that honors innovations in packaging design, materials, technology, processes and service across the entire packaging value chain.

Portland, Ore.-based Gypsy Crunch granola has integrated VELCRO Brand PRESS-LOK closures into the packaging for its all-natural, hand-crafted granola that comes in a variety of flavors and combinations.

The new package design positions the brand as experts while helping customers.

Juice Plus+ supplements are designed to provide concentrated nutrition from 25 fruits, vegetables, berries and grains to help bridge the gap between what you should eat and what you do eat.

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.

The complimentary kit includes an assortment of urethane domes in different colors, sizes and shapes. 

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.

This month in Consumer Insight, we focus on ownership