Brand Packaging

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The site aims to assist visitors with understanding of the importance of metallic and special effect inks for effective product branding.

The recovery drink was developed to help people return to a natural state of health, mind and strength.

The award is presented to the supplier that receives the highest marks on performance evaluations.

The FDA foresees that food companies will have to pay around two billion dollars to apply these changes.

This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 

Brands in the air aren't above the importance of innovation and consumer connections.

The pack's redesign seeks to communicate brand values.

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.

Rigid boxes are generally used to protect small luxury goods.

 Fifty2: The My Private Brand Project highlights retailer-owned brands giving national brands a run for their money..