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Home » Topics » Brand Packaging

Brand Packaging
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Smithfield Hams

Smithfield Hams

The color-coded metalized mylar features a spiral pattern for easy identification.
April 9, 2014

The brand wanted to introduce new flavors to its spiral ham line, while also increasing the quality perception of the product line.


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Rudi's Bread

Rudi’s Organic Breads

Bright colors, playful icons and casual typography keep true to the Rudi’s brand image.
April 9, 2014

A design was created to help the new breads break through with greater visibility on shelf.


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Orrington Farms

Orrington Farms Broth and Gravy Bases

The colors combined with the illustration in the new brandmark are designed to convey the 100 percent natural positioning.
April 9, 2014

The design featured a conversion chart on the lid and a numeric icon to highlight its value compared to the competition.


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brand packaging news graphic

LUXE PACK NEW YORK 2014

The show, in its 12th year, will showcase 190 exhibitors and a full seminar schedule.
April 9, 2014

This year, the event will feature several new elements including a new venue, new look, new section and new award. 


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eco vintage

Eco.vintage Bottle

Used cardboard is upcycled to become a recyclable and compostable bottle.
April 8, 2014

 Ecologic Brands is an Oakland, Calif.-based designer and manufacturer of paper bottles. 


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yo baby yogurt

YoBaby Yogurt

The yogurt is housed in cups made from renewable plant materials.
April 8, 2014

 Stonyfield’s YoBaby yogurt is housed in cups designed to offer higher performance. 


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dolphin organics

Dolphin Organics

The organic hair and skincare products are dressed in bottles with vivid colors.
April 7, 2014

 The Biondo Group created the visual story of Dolphin Organics, a line of organic shampoo. 


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evercan

Novelis Evercan

Sheeting made of a minimun 90 percent recycled aluminum aims to close the loop between consumer recycling and new cans.
April 7, 2014

 Novelis, a world leader in aluminum rolling and recycling announces the launch of evercan sheet. 


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online packaging

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
Jonathan Asher
April 6, 2014

How does our packaging look and work online?


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good to grow

Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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