Brand Packaging

RSS

Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.

Our 2011 Design Gallery book is in production! Not just a study in good design, it's a look at how packaging can demonstrate innovation, make strong shelf impact, meet customer, shopper and retailer needs and, of course, how it conveys the brand story. Design Gallery will reflect a global perspective of innovative packaging turned out in 2011. We print in late December, but, for now, take a look at what made last year's Design Gallery book.

Want to move into a new product category? Learn the rules of Extendonomics.

Method creative director Sally Clarke suggests five ways to keep design ideas flowing.

How deeply integrated design teams help Method take on goliath-sized competitors

Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.

As with every discipline, design is being pressed to cut costs. We’ve compiled a range of cost-saving tips that don’t compromise creativity.

Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.