Brand Packaging

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PepsiCo Beverages Canada introduces the 7Up EcoGreen bottle-North America’s first soft drink bottle made from 100 percent recycled PET plastic.

Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’

By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the

How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.

Sherwin-Williams has received the EPA’s Presidential Green Chemistry Challenge Award for a first-of-its-kind paint, which uses soybean oil and recycled PET bottles to cut air pollutants (known as volatile organic

America’s first no-packaging grocery store is coming to Austin. The store, named in.gredients, asks shoppers to bring their own containers to shop for everything from dry bulk foods and dairy

A unique take on the meal kit trend, GoPicnic provides ready-to-eat meals that have the added convenience of being shelf-stable. The company’s initial customers were major US airlines wrestling with

Heineken has partnered with fashion retailer Union LA and six culture blogs in a t-shirt collaboration that takes packaging to a new level. The Heineken x Union LA tees are

In America, even the dumpsters are filled with food. That’s a line from a documentary called Dive!, which follows director Jeremy Seifert and friends as they sift through the

To promote Corona Extra's "Find Your Beach" campaign, the brand created nine limited-edition bottles.