Brand Packaging

RSS

“We’re gonna make the cans anyway. Why shouldn’t we have them tell the stories of our brands?” -Wendy Clark, Coca-Cola’s SVP of integrated marketing and communications, in AdAge

Swedish appliance maker Electrolux has developed five fully-functional vacuum cleaners made from plastic waste recovered from the world’s oceans. Each of the five vacuums represents the ocean from which the

To celebrate Coca-Cola’s 125th anniversary this summer, markets around the world are launching commemorative bottle and can designs. Here, a few of our favorites.

How the snack food company is remaking its portfolio for today's consumer

Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle

How package design research can revolutionize innovation

The pet gear brand uses a redesign to reposition itself in the marketplace.

An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.

Adding a dash of style to conventional Kleenex pocket packs, Kimberly-Clark launches Kleenex Wallet Packs.

In honor of the US Armed Forces, Monster Energy is introducing limited-edition military cans.