Brand Packaging

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With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose

Ronhill Unlimited is said to be the world’s first cigarette packaging with a QR code. Scanning the quick-response code with a smartphone takes the user to a mobile website that,

Kellogg’s All-Bran has created a faux panel for its cereal cartons in Australia and New Zealand to help debut a new identity. The cartons have been shrink-wrapped with a panel

Cheeming Boey has been using a Sharpie pen to create intricate line art on paper and polystyrene cups for half a decade now-spending as much as three months on a

Portion-control packaging is nothing new. Snacks and other foods have been helping people measure out servings with single-portion-sized packs for some time now. But Sainsbury’s has turned the concept on

The baked goods company reclaims its heritage with a redesign of its coffee product line.

How Method uses quirky humor and an informal tone to cultivate real love for its brand

Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager.

By Ted MininniNo doubt about it, Austin, Texas is a forward-thinking community when it comes to environmentalism. Mega natural retailer Whole Foods was born there; so was the Wheatsville

In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection.