Brand Packaging

RSS

Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.

The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.

Six packaging concepts worthy of the spirit’s epic story.

Natural sugar brings packaging  innovation to category

Absolut collaborates with UK retailer Selfridges for a white Christmas.

Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.

Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.

Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.