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Home » Topics » Brand Packaging

Brand Packaging
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Packaging research is NOT the enemy!

December 6, 2011
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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Nestle Crunch Paul Frank bar

December 5, 2011
USA
This holiday season, Nestlé has partnered with Paul Frank Industries to produce limited edition, commemorative Nestle Crunch bars.

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POM POMS Fresh Arils

December 1, 2011
USA
POM POMS are a convenient, ready to eat package of ruby red pomegranate arils-the fleshy, sweet portion of the fruit that's consumed
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EPA widget puts recycling in terms consumers understand

November 22, 2011
The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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USA> Tiger Beer

November 21, 2011
Singapore’s popular Tiger Beer has launched in four packs of 16.9oz cans.
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GLOBAL> Anna's Thins Cookies

November 17, 2011

Europe’s favorite cookie has a new look that hearkens back to the brand's 75-year-old-history.


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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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USA> Softlips Lip Balm

November 15, 2011

White slimline tubes express the natural essence of the brand while soft, pastel colors and pure ingredient photography aid in shoppability.


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

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    Packaging Trends Shaping 2026: Where Trust Is Won

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