Brand Packaging

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Six packaging concepts worthy of the spirit’s epic story.

Natural sugar brings packaging  innovation to category

Absolut collaborates with UK retailer Selfridges for a white Christmas.

Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.

Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.

Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.

Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.

Our 2011 Design Gallery book is in production! Not just a study in good design, it's a look at how packaging can demonstrate innovation, make strong shelf impact, meet customer, shopper and retailer needs and, of course, how it conveys the brand story. Design Gallery will reflect a global perspective of innovative packaging turned out in 2011. We print in late December, but, for now, take a look at what made last year's Design Gallery book.

Want to move into a new product category? Learn the rules of Extendonomics.