A Google executive says retailers need to be adding more mobile services to attract people to buy in-store, and to better compete with their online counterparts. Read the story in Marketing Week.
Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
The rumor mill has it that Amazon is planning on opening its own retail stores. Internet entrepreneur and blogger Jason Calcanis looks at possible scenarios. Read it on Launch.
After 100 prototypes, a startup has developed an all-paper disposable coffee cup that folds like a takeout container, and forms a sipping spout that eliminates the need for a plastic lid. Read it in FastCo Design.
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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