Brand Packaging

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Kraft launches its first new brand in about 15 years, MiO (Italian and Spanish for mine).

Orville Redenbacher launches its new Pop Up Bowl, a package that is designed to make snacking simpler.

Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.

Seventh Generation introduces a liquid laundry detergent bottle made from minimal plastic and 100 percent recycled paperboard and newspaper.

Designed to entice consumers to participate in its “The End” campaign, Doritos Canada introduces two, distinct black and white packages.

The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.

“Packaging plays an essential role in meeting consumer needs. It is the face of our brands around the world.” -Coca Cola 2009/2010 Sustainability Review

For its chilled juice category debut, Innocent launches a range of not-from-concentrate juices in orange (with bits and smooth) and apple.

Tesco’s US chain Fresh & Easy Neighborhood Market introduces Green Things - its first line of eco-friendly paper and cleaning products.

Caribou Coffee is now bringing its customers into the conversation with its limited-edition, consumer-generated packaging, available through October.