Brand Packaging

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An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.

Adding a dash of style to conventional Kleenex pocket packs, Kimberly-Clark launches Kleenex Wallet Packs.

In honor of the US Armed Forces, Monster Energy is introducing limited-edition military cans.

Tesco’s US chain, Fresh & Easy Neighborhood Market introduces a range of sandwich cookies.

For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro.

With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.

Three design firms show us how they'd change the look and feel of this classic brand.

The iconic beverage company celebrates its 125th anniversary with commemorative designs.

Looking to evoke a sense of nostalgia, Proctor & Gamble introduces limited-edition retro packaging for Tide, Bounce and Downy.

Heinz Tomato Ketchup is launching limited-edition glass bottles.