Brand Packaging

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Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.

“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad

CVS is the latest retailer to introduce its own store brand product line, Just the Basics.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld.

Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. 

The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 

Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights

Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk