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Home » Topics » Brand Packaging

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A Future in Store

January 21, 2011
The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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USA & Canada > Sailor Jerry Rum

January 20, 2011
To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 
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Multinational > Absolut Elyx

January 17, 2011
Absolut debuts its first high-end vodka, Absolut Elyx. 
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USA > Jelly Belly

January 13, 2011
Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix.
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Multinational > Starbucks

January 12, 2011
In honor of Starbucks' 40th anniversary, the company introduces a new brand identity.
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Not what's next, but what's important (this week)

Jennifer Welbel
January 11, 2011
A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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McDonald's "Save for Something" Campaign

January 11, 2011
McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that
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USA > Frito-Lay

January 7, 2011
Frito-Lay North America is introducing reformulated products made with all natural ingredients.
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BRANDPACKAGING's 2010 Design Annual

January 5, 2011
BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type.
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2011 Trends in Packaging

December 27, 2010
In 2011, expect packaging to become more sustainable, incorporate recent technological advances, and feed into consumers’ desire for their purchases to serve a greater purpose. 
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