Brand Packaging

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“[Our] most effective marketing dollars are spent on creating great product and great packaging.” - Eric Ryan, Method co-founder and chief brand architect, the keynote at BrandPackaging’s Packaging that Sells

Stonyfield opted not to mark its new corn-based plastic yogurt cups with the “7” recycling number, which is used as an “other” category identifier for a host of plastics, including

Likened to a Craigslist for industrial waste, Recycle Match screens and pairs companies producing industrial waste with those who can reuse it. Vinyl billboards become shopping bags, for instance. There’s

On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing

Rather than use the typical jewelry-style box, the Issey Miyake VUE watch features packaging that hides and protects the watch within the layers of a note pad. Users lift the

If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 

Packaging that Sells inspires brands to reengage with greater meaning.

How a local identity enhances the packaging solution.

Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right.

Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas.