Brand Packaging

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Massachusetts brewery Buzzards Bay Brewing serializes a detective story on the labels of its Just Beer brand India Pale Ale variety. Each 22oz bottle features one of 12 chapters in

Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to

“Packaging plays a huge role [in] the ability to accelerate the sales growth rate.”- Paul Varga, chairman and CEO, Brown-Forman, in an earnings call

When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.

The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.

Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.

Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging.

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 

Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.