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Home » Topics » Brand Packaging

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USA > Paul Frank-Designed Nestlé Crunch Bar

November 3, 2010
Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 
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Regional USA > Scotts Natural Tube-Free bath tissue

November 2, 2010
Kimberly Clark introduces Scotts Natural Tube-Free bath tissue, the first toilet paper in the US without the cardboard tube. 
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Multinational > Antigua Cruz Tequila

November 1, 2010
To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging. 
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Europe > L'eau rouge

October 28, 2010
L’eau rouge introduces its herbal health drink in 170ml resealable cans.
Read More

New Zealand > DB Export

October 27, 2010
In honor of the brand’s 50th anniversary, DB Export has redesigned its family of beers. 
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USA > Replenish

October 20, 2010
The new, reusable household cleaner by Replenish is as easy as, “Flip, Mix, Clean.”
Read More

Making Beer More Social

October 19, 2010
Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches
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Tequila Rose

October 19, 2010
In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.
Read More

USA > Stonyfield

October 19, 2010
Stonyfield introduces the first yogurt cup made from plants.
Read More

USA > Campbell's Soup

October 18, 2010
With fall in full force, Campbell’s introduces two limited-edition varieties of its classic tomato soup-Sun-Ripened Yellow Tomato and Harvest Orange Tomato.
Read More
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