Brand Packaging

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Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 

Category innovation is on tap (once again) for this growing home and personal care company.

The opening experience  of packaging  has never been  more important  for brands. 

Three top brand and packaging design leaders.

Gatorade repositions from sports drinks to sports performance.

Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages. 

Give Water enacted a redesign to bring its charitable mission to the forefront. 

Designed to appeal to a broader audience and highlight the premium, all-natural characteristics of the brand, Justin's redesigned its 16oz plastic jars and single-serve foil squeeze packs.