Brand Packaging

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An extension of its “Get Your Island On” campaign, Malibu is encouraging its consumers to express themselves by introducing Malibu By U, a writable, all white version of the Malibu bottle.

Minute Maid has redesigned its large-size Premium Orange Juice packaging, swapping its orange HDPE bottle with an ergonomic version made of clear PET.

"We're paying attention, finally, to the things that matter to consumers, and stripping out the things that don't…”--Phil Duncan, global brand-building officer, P&G, in Ad Age

SABMiller has introduced a can with a full aperture end that allows the entire can lid to be removed, turning the package itself into a drinking cup. The can is

Part eco project, part stress remedy, Glassphemy! is the latest effort from a New York developer who has made a habit out of rethinking underused urban spaces. Set in a

GGRP Sound, a Vancouver music engineering company, sent out a promotional piece to potential clients this spring that got lots of play. The package is a corrugated sleeve that holds

RESCUE Water is the product of a partnership between AriZona Beverage Co. and Twinlab Corp.

When launching the first line of liquid laundry detergent in Turkey, designers knew the packaging would need to be familiar, yet revolutionary.

Natural and organic infant and toddler brand Earth’s Best has launched new Tots Flushable Wipes to appeal to mothers of potty-training toddlers.

Named after its first successful, full-service drugstore, located on Broadway between Duane and Reade Streets in Manhattan, Duane Reade is uniquely New York.