Brand Packaging

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ONE is a line of bath and beauty products infused with essential oils, natural butters and delicate fragrances and packaged with materials chosen for their high rate of recyclability.

Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.

Kroger launched its own line of beauty products, under the Mirra brand name, based on the elements of simplicity and cleanliness.

The UK’s Klein Caporn line of pasta sauces underwent a refresh to better reflect its support of the “Slow Food” movement, which promotes traditional, small scale sustainable agriculture.

German retailer The Deli Garage is known for its unique package designs and structures. And the retailer’s most recent offerings don’t disappoint.

Konvict was designed to encourage young adults to “break free” from the things holding them back from their dreams.

The Schweppes portfolio consists of nearly 100 products, giving the brand a large amount of shelf space in stores.

Inspired by the new Alice in Wonderland movie, Urban Decay’s Alice in Wonderland Book of Shadows features playful packaging to engage consumers.

Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.

Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?