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Home » Topics » Brand Packaging

Brand Packaging
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A 'renu'ed competitive edge

March 19, 2010
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Heard!

March 19, 2010
“We don’t want to just do the products that consumers want. We want to be inspired by consumer desires and surprise them with products and services they don’t expect.”- Estée
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Concept: Park Supermarket

March 19, 2010
Park Supermarket is a concept by Rotterdam-based Van Bergen Kolpa Architects, which is trying to make better use of the local landscape, affected by climbing water tables, and reduce the
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Material Matters: Highly recyclable plastic

March 19, 2010
A breakthrough by IBM and Stanford University scientists could lead to a new way to make PET plastic continuously recyclable. When recycling conventional PET, the metal in the polymer degrades
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UK > M&S Milk Chocolate Praline Butterflies

March 19, 2010
Just before Mother's Day in the UK, Marks & Spencer introduced its own brand of chocolates to be given as “the gift that keeps on giving.”
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Multinational > Infantino

March 18, 2010
Infantino is taking its tagline, “We love babies, we adore kids, and we admire moms” to a whole new level with redesigned packaging.
Read More

Packaging Wars

March 17, 2010
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
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Question: Do ROI pressures put a damper on innovation? Do they kill good ideas? How best should the industry address the issue of effectiveness of design?

March 17, 2010
Scott Lucas,
Interbrand

ROI pressure does not kill good ideas; in fact it creates the opportunity for brand owners and their agencies to develop bigger and better ideas.
 
Mike Branson,
Pearlfisher

No – and they shouldn’t (put a damper on innovation). This basically comes down to a question of mindset.
 
Nick Foley,
Landor

The last few years have not been ideal for those keen to develop bold, new innovation projects.

Read More

USA > Ricky's Lucky Nuts

March 17, 2010
After a series of packaging renditions, Ricky’s Lucky Nuts launched final packaging for its line of all-natural peanuts.
Read More

North America > Depend Underwear

March 16, 2010
When searching for incontinence products, discretion and normalcy are of the utmost importance to shoppers.
Read More
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