Brand Packaging

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As the first ketchup packet makeover for the foodservice industry in 42 years, Heinz introduces Dip & Squeeze packaging.

Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.

Limited edition Diet Coke packaging is available through February, supporting American Heart Month.

When hairstylist Ric Pipino decided to launch his own line of haircare products, he wanted them to reflect the way he cuts hair.

Specializing in fresh, natural products, café chain Pret A Manger has introduced a new look for its Pure Pret line of sparkling juices.

In January, Straus Family Creamery began testing a rigid, molded fiber bottle, made from old corrugated cardboard, with an inner LDPE recyclable, resealable milk pouch.

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.

It’s one thing to say you understand your consumers’ needs, and another thing to truly meet them. Georgia Tech Research Institute has designed arthritis-simulation gloves that help brands understand how

“We created the packet in 1968. Consumer complaints started around 1969.”- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format

Application time was a factor in creating the Whilst skincare range for men. But the collection also needed to carry a premium, yet sporty look.