Brand Packaging

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As an alternative to molded paper pulp, foams and corrugate, Dell has begun using bamboo to package its Dell Inspiron Mini 10 and 10v netbooks.

In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly.

Don’t call them consumers. There are growing numbers of people who bristle at the very term.

When the Eukanuba research revealed that cat owners react differently to pet food packaging than dog owners, the brand decided to instate a redesign that would create an emotional connection between the packaging and shoppers.

- Our lessons over the years have taught us that packaging can have a major impact on trajectory.Donald C. Berg, EVP, Brown-Forman Corporation

Pedestrians were intrigued by oversized cartons Mini Cooper placed out with the curbside trash in various locations around Amsterdam as part of a post-holiday promotion. The cartons featured a black

Abel & Cole, an organic food delivery company in the UK, replaced the polystyrene insulated packaging for its chilled and perishable goods with a natural alternative: sheep’s wool. Made from

The jug format for laundry detergents can often lead to overdosing and messy spills. That’s why Method created a super-compact, ultra concentrated detergent with a pump design for precise dosing directly into the washing machine.

Highlighting the brand’s tagline, “For the Life of Your Skin,” First Aid Beauty’s (FAB) new skincare line features a life preserver symbol in the logo.

Kleenex launched its Ultra Soft tissue brand in Europe and the UK with packaging that swaps the prominent Kleenex logo with the phrase “Feel me” rendered in the brand’s signature