Brand Packaging

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“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.

The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?

Everyone’s looking to get a piece of the pie in the $172 billion U.S. consumer electronics industry, bolstered by the fact that the average U.S. household owns 25 consumer electronics products.

When it comes to low-fat dairy products, the Ella brand wanted to try something totally different.

Kerry Foods has reintroduced The Porkinson Banger sausage brand with new packaging.

Carlsberg Baltic, the creator of D-Light beer mixes, has created a new range of beer and spirits drinks called D-Night.

Cadbury Fudge was originally launched in 1948. Cadbury Curly Wurly in 1971. And Cadbury Freddo in 1973. Because these brands first debuted decades ago, their packaging was redesigned to better reflect the nostalgia consumers have for them.

Some might call it impossible to create a quality air freshener to compete with the leading national brands, and retail it at a dollar store price-point.

To reduce its global footprint, Naked Juice has introduced the Naked reNEWabottle, made from 100 percent post-consumer recycled plastic.

Kellogg’s not only introduced Kellogg’s Corn Flakes with a Touch of Honey, it also made the new product’s packaging bilingual.