Brand Packaging

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Gone are the days of sticky fingers and messy snacking, thanks to new GoGo squeeZ applesauce. Originally created for NASA astronauts, GoGo squeeZ has been repositioned for kids with a squeezable, resealable pouch design for on-the-go snacking. The new 100 percent fruit, no added sugar range of applesauce includes packaging graphics that focus on key product benefits and flavor differentiation.

Although it’s normally a necessity on salads, dressing often gets a bad rap for being unhealthy. But Lucini Italia’s new line of artisan vinaigrettes is out to change that misconception.

Live Young Forever Health and Wellness (LYF) has introduced Live Young Forever Citrus vitamin-enhanced water in 16oz aluminum bottles. The bottles employ high quality graphics using the same printing process as aluminum cans.

In order to be more eco-friendly, Propel bottles have dropped 33 percent of their plastic packaging, compared with the previous 500mL bottle, and 30 percent of their label material.

Along with the introduction of Scotch-Brite’s new line of sustainable cleaning products comes greener packaging.

A&P, the national supermarket chain, has launched a retail brand called Via Roma to give consumers authentic Italian food-so it only makes sense that the packaging be authentically Italian, too.

Unilever has created a healthier alternative to butter with the launch of its I Can’t Believe It’s Not Butter! Cooking & Baking sticks.

Baumgartens has introduced environmentally friendly Conserve cleaning supplies that do not contain water.

In honor of Breast Cancer Awareness Month in October, Quilted Northern Soft and Strong bath tissue will be appearing in pink packaging to benefit Susan G. Komen for the Cure.

Eco activists have launched a new round of attacks on bottled water companies. The duo behind Tappening.com rolled out an ad campaign this summer with statements like “Bottled water causes