Aimed at an exclusively male audience between the ages of 16 and 25,
Brylcreem hair care products have been redesigned. The packaging was
designed to protect the product while making it easy to use.
SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s
beer brand to better fit its female audience. The two new varieties, Velvet
Fire and Dark Passion, feature feminine colors and designs to reflect
the brand’s target audience: young females between the ages of 18 and
24.
Monster’s new energy drink is filled in The Netherlands and imported to
the United States for sale-hence the product’s name: Monster Import.
The beverage’s taste is similar to Monster’s original energy drink, but
tweaked for those with more of a European palate.
Through an exclusive deal with Nike, Concepts stores debuted Nike SB
Blue Lobster Dunk sneakers in collectible packaging. After a viral
marketing campaign warned Boston locals of “dangerous” creatures in the
water, with blogs and fake scientific research supporting the claims,
the Blue Lobster Dunk shoes were revealed.
Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
After realizing its packaging wasn’t reflecting the premium cat litter
it was selling, World’s Best Cat Litter decided to change things up,
redesigning its logo, packaging, website and even introducing new
product line names.
Trends across almost all industries are pointing to health benefits
these days. It’s no surprise then that AriZona Beverages partnered with
Nestlé Waters North America Inc. to produce a low-calorie,
antioxidant-rich beverage.
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