Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. brandtags.net) lets you find out. Visitors to the site view a series of brand logos
In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
A recently uncovered patent application by Apple indicates the brand is considering the idea of “active” packaging that allows shoppers to interact with electronic media while the products are still
UK retailer Tesco is encouraging shoppers to discard unwanted product packaging (produce trays, toothpaste cartons, etc.) at the checkout counter. The six-week pilot program is designed to cull consumer feedback
It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
Overdosing can be a real problem for many Americans. Fortunately, it’s
not that type of OD’ing. Rather, we’re talking about people using too
much laundry detergent.
Said to be the only company still manufacturing athletic shoes in the United States, New Balance is playing up its domestic origins by featuring hangtags and box stickers on select shoe packages.
After more than 10 years with the same packaging, Silver Hills Bakery
opted for a redesign. Because it offers a healthful bread product, the
company wanted its packaging to reflect the brand’s wholesome benefits
while possessing shelf presence.
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