Brand Packaging

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In existence since 1920, Good Humor wanted to bring back the magic behind the brand.

Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.

Under regulatory threat, brands work to demonstrate that eco-luxury is possible.

Parmalat has launched Santal Smoothies in Italy. Made with more than 99 percent fruit, the smoothies are available in peach-raspberry and tropical fruits flavors.

The 1854 herbs & spices brand has created a premium line consisting of 10 tins.

The goal of the Crystal Light multiserve redesign was to give the packaging a more modern, contemporary look using clean, refreshing graphics.

In early July, Full Sail Brewing celebrated its tenth anniversary as an employee-owned brewery, launching Session Black Premium Dark Lager to mark the occasion.

We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.

Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.

Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.