Brand Packaging

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Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails

A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades

Sure, your packaging is supposed to protect the product. But, if you consider a recent study by The Journal of Consumer Research, it should also make it more “touchable”. The

Of course, every product can’t meet the needs of every consumer. But it is important to consider a few need states that seem to characterize discrete groups of air freshener users.

The economic downturn, rising cost of goods and an uncertain future have created dramatic changes in consumer attitudes.

It seems that, as the years go on, sustainable packaging gets more and more popular.

Packaging that gets you through the economic downpour.

Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co., a subsidiary of PepsiAmericas, to keep people healthy while travelling on a plane, hence its original name: airforce Nutrisoda. Naturally, the first beverage in the line was called Immune.

“In today’s economic environment, the consumer is very focused on value, and one of the things we’re most focused on is exploring new packaging solutions.” - Eric J. Foss, president

My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.