Brand Packaging

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Just in time for spring, plant care brand Neudorff is offering its organic fertilizers in two new stylish and attractive dosing bottles.

As most consumer electronics brands are adopting the idea of packaging products to make them more “touchable” and accessible to shoppers, Microsoft has unveiled packaging that intentionally keeps its new mouse device out of reach.

Cumberland Farms, a chain of 600 convenience stores in 11 states in the Northeast, debuted a new identity and packaging as part of a new concept store launch in Farmington, Conn.

Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels.

Shiseido, Suntory Limited and Tokyo University of the Arts will kick off a joint project featuring the “Product Design Exhibition of Shiseido and Suntory” at The University Art Museum at

Brand owners in the fast-moving consumer goods (FMCG)space are making the most of the “paycheck cycle”, according to a recent story in The Wall Street Journal. Packaging plays a role

U.S. demand for green packaging is projected to increase 3.4 percent annually to $43.9 billion in 2013, according to a report from The Freedonia Group. The fastest gains are expected

From high-tech cell phones to engineered foods, many brands like to boast about constant innovation.

Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

Brand owner Cosmos Corporation faced a challenge: While its TropiClean pet grooming prod-ucts were recognizable, the containers and visu-al branding hadn’t changed in 15 years. Vice president of marketing Darin Kasse-baum led the charge to reinvent the brand, and took an active role in the de-sign process once Cosmos partnered with Berlin Packaging for the redesign.