Brand Packaging

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The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.

Lise Watier Cosmetiques, known for daring, innovative beauty products, launched its Desirable fragrance in an elegant, sophisticated bottle.

Heinz's Curry Herbal Ketchup and Chili Curry Herbal Ketchup are housed in 700mL blow-molded bottles, whose design allows consumers to enjoy every last drop.

Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.

The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess.

Sprite Green has launched in a sleek 8.5oz aluminum bottle designed to appeal to active young adults.

HINT Essence Water heralded a new HINT Kids drink formula, boosted with fluoride, in new packaging.

Clorox wanted to use a new flip-top package structure in the redesign of its Disinfecting Wipes line extension. The goal was to create a design worthy of countertop display-something that

Nivea has redesigned the global packaging for its line of men's face care products, with a U.S. rollout that began in January.

Major retailers have played a significant role in pushing the sustainable packaging agenda front and center, and many brand owners are finding that the effort to green their packaging is paying off in cost savings along the way. We most recently reported on this trend in our April 2008 issue.