Brand Packaging

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A look at the latest in luxury packaging

Exactly what’s wrong with the dashboard dining experience? And what can package innovation do about it?

 

For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.

Tableaux is a lifestyle wine brand anchored around the idea of everyday accessibility.

Miller Lite is testing a 16oz aluminum pint bottle throughout much of the Midwest and South through the end of the year, focusing on the convenience retail channel.

Evian is encouraging sugar-wary parents to send their kids back to school with Evian Les Petits

Compostable film keeps salad fresh and crisp

It's a piece of cake

Packaging goes to great lengths