Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab.
Celestial Seasonings research revealed consumers were finding it difficult to
shop its line of tea, so the company launched a global rebranding, with a new
logo and new packaging for each of its 90-plus flavors.
Each time one of Memorex’s Renew brand of electronics products is purchased through the end of November, the company will make a donation to the Arbor Day Foundation.
Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com).
John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.
Portability, functionality and aesthetics are key in the fiercely competitive world of cosmetics packaging. We've rounded up five innovative efforts we think deliver on all fronts.