The world’s attention seems to focus on Cannes in the South of France
each spring, at film festival time. But the phenomenal buzz of the
renowned International Film Festival is not confined to the latest
movies and its stars. The stars of the global creative industry also
gather here as the city plays host to the annual Cannes Lions
International Advertising Festival.
Cookie wrappers that have been “upcycled”, or refashioned into a useful product, were the focus of a promotion at Target from September to December 2008.
More than nine out of 10 Americans report they have seen the recycled
symbol on products they purchase, according to a Consumer Choice Survey
by Frost & Sullivan.
Major food and beverage manufacturers have committed to the Smart
Choices Program, a front-of-pack nutrition labeling system expected to
roll out in mid-2009.
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur
vitae sem. Morbi accumsan volutpat lacus. Duis aliquam lacus eu dui.
Aenean in odio a orci vehicula ullamcorper. Integer risus turpis,
hendrerit in, gravida non, vulputate sed, orci.
Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.
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