Brand Packaging

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With bottled water still taking a hit from environmentalists, Brita teamed up with designer Orla Kierly to introduce a trendy, and green, 500mL reusable water bottle.

H.J. Heinz Company recently relaunched its Nurture Growing Baby Follow-On Milk product in a rigid paperboard carton.

UK retailer Boots has launched a co-branded line of baby care products with Disney.

A stand-up resealable pouch for Hannaford’s Nature’s Place pasta sauce and salsa is a category innovation that was achieved ahead of national brands.

A family of butterflies decorates Marks & Spencer’s new range of beauty accessories, turning the functional into handbag must-haves.

It is all too easy to lose sight of the fact that structural packaging innovation can, fundamentally, be a very powerful business tool.

From aluminum bottles to glass stoppers, wine makers are moving beyond the conventional.

This spring, Help Remedies launched as a line of over-the-counter products designed to solve simple medical issues. By stripping away the complexity of the healthcare industry, the brand hopes to make a “frightening category less frightening”.

There are plenty of new and exciting cosmetic packaging solutions that stand out from the pack, create cut-through and generate undeniable emotional appeal...