If necessity is the mother of invention, it follows that, when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. That's exactly what the team at Al Fresco Wines’ Trencherman group did.
Starbucks is banking on the vintage appeal of its former logo to restore goodwill after what analysts describe as a series of missteps. The green-and-black icon on coffee cups has
O-I has resumed production of glass baby bottles, after 20 years, at a plant in Charlotte, Mich.; Saint-Gobain Containers is reviewing drawings from its archives to spark ideas for
Brand marketers covet “iconic” status for their packaging. And kudos to the team at Altoids, who can claim that honor now that Hasbro has designated an Altoids tin as a
Unilever's Latta margarine brand is notable for its dedication to innovative packaging. Its latest effort is a double-pack concept that consists of two 100g portion packs-labeled, respectively “Knick!” and “Knack!”-joined together across a perforated edge.
RSS