Brand Packaging

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Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.

Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.

A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.

Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.

New packaging is a key component of Kraft’s reinvented salad dressing line, which includes product reformulations across 50 existing dressings and the addition of five new olive oil-based flavors.

Yes, another kids’ beverage brand, but Y Water is making a stand by launching in a clever, y-shaped bottle that can be reused as a toy: Rubber connectors called “yknots” are designed to let kids link or stack multiple bottles to make Lego-like creations.

Are you thinking about stripping away material, or extending usefulness

Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

A new Aquafina label reflecting the water’s “public” origins will start entering the market within the next few months, according to Nicole Bradley, a Pepsi spokesperson. New label copy will reflect that Aquafina “originates from public water sources” but that it also “goes through a rigorous, seven-step purification process...”.