The Great Expansion BY Leah Genuario Packaging unlocks growth opportunity at Heinz. Barbeque season is here and happy picnickers have H.J. Heinz Company to thank for their copious supply
High-Style Meets High-Tech BY Kate Bertrand Connolly Breakthrough packaging technology delivers aesthetics. When Gary Keider isn’t working or spending time with his family, and the weather is fair, he’s
Scaling the Heights BY Kate Bertrand Connolly Brand strategy changes the way people drink water. Many creative streams feed Caroline Kibler’s imagination. A self-professed foodie and design-magazine junkie, Kibler
Less Is More BY Leah Genuario Making sustainable packaging top of mind. For Matt Kistler, less is more. As leader of the Packaging Sustainable Value Network Team at Wal-Mart,
Finding Balance in Brand BY Stacey King Gordon Getting back to the earth with simple, honest packaging. Something interesting happens when you talk to Bevan Bloemendaal and Theresa Palermo,
Distinctively Different BY Leah Genuario Harnessing the power of iconic design. Laurice Rahme is many things: an entrepreneur, a successful beauty executive, a world traveler. She has enthusiastically taken
Extending Convenience With A Premium Look By Jennifer Acevedo Consumers depend on convenience products to keep their busy lives on-track and to keep themselves and their offspring neat and
Extreme Makeover: Safeway Builds Consumer Brands by Megan Waitkoff Before: More than 70 store brands with competing visions and minimal shelf impact. After: A successful team of 10 mega-brands.
Effective Research for Structural Packaging Innovation By Gail Ritacco The myths and realities of consumer research. In today’s “consumer-is-king” age, packaging designers and engineers are partnering with insights professionals
Chocolate Now, and Later San Francisco-based Recchiuti Confections has introduced a three-item line of chocolate bars in a custom paperboard sleeve that is recloseable, encouraging consumers to break off