The man who designed the tall cylindrical Pringles canister, Frederic J. Baur, will spend eternity in one. A portion of Baur’s cremated remains were buried in one of the resealable
Coca-Cola North America is piloting its signature contour shape in two-liter bottle sizes in two U.S. markets this summer: Birmingham, Ala., and Chattanooga, Tenn. The company says the advantages for
The K-Y brand of intimacy products has added Yours+Mine to its portfolio. The new product includes two lubricants that create different sensations for each partner and are designed to enhance communication and intimacy between the couple.
Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive brands.
Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality-something that’s not often found in the category.
Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format.
Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator.
DCI Cheese Company has introduced a line of cheeses from celebrity chef Mario Batali in a freestanding, gusseted bag that lets home cooks access the bag freely while cooking.
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