A more contemporary ready-to-drink tea bottle helps Lipton make a better connection with consumers and, in some countries, meet them for the first time.
Only when the brand team understands how customers are segmented, determines which segment to target and intimately understands that targeted segment can it connect with the right consumers and deliver long term.
Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
Counterfeiting is estimated to account for five percent (or more) of global trade. And while there are profits at stake, the are also incredible risks to brand equity. Do you even know where to begin?
The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?
As recycling continues to grow as a vital component of many business strategies, new and effective communication must be established to ensure increased consumer participation.
Burger King is introducing the industry’s first 100 percent post-consumer recycled bag this month. Part of the company’s U.S. Kids Meal packaging, the bags raise the bar for the sector,
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