Brand Packaging

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Working through the challenges of qualitative research.

Brand owner Diversa Spezialitäten has introduced Grasovka Bison, a Polish vodka in a glass bottle with numerous design elements that allude to the grassy plains where buffalo, ahem, bison roam

As consumer brands and retailers continue their quest for sustainable packaging, it seems that milk is front and center.

Dutch private label brand Ah Albert Heijn hopes to address the issue of packaging ready-to-eat salads with both hot and cold elements

This fall, the Lucini Italia Company introduces the first branded Parmigiano Reggiano cheese to the American market.

Caulk isn’t something most consumers like to keep around in bulk quantities. That’s why Momentive Performance Materials’ GE Caulk Singles make sense.

A homeless charity in the UK filed a complaint with Portman Group, an alliance of alcohol producers that promotes sensible drinking and responsible alcohol marketing, saying that oversized 500mL cans

European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including

Brands like Kraft, Evian and Stonyfield Farm and retailers like CVS and Petco are signing on with RecycleBank, a recycling facilitator that awards points to households based on the weight

Give Your Brain a Buzz. For those who have grown weary of mere sports drinks, Brain Toniq touts itself as the “world’s first cognitive enhancement drink”. Packaged in a paperboard