Brand Packaging

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A Chinese ordinance goes in effect this January to govern the size, volume, material and cost of food, beverage and cosmetics packaging, including North American, European and other imports; the

Unilever is reducing the number of ink colors on its European food packaging from more than 100…to just six. The program, an effort to drive down costs and simplify the

Ethos Water continues to spread its wings with three new package sizes and an updated look and form.

EDITOR’S NOTE: Most BRANDPACKAGING articles are tailored to our primary audience, the brand owner. But given the topic of our cover story this month (store brands), we thought we’d shift

L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest “badge value”-imagery that consumers associate with the brand and want to be connected with. They

Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation.

Residents in the London borough of Brent could face a £1,000 ($1,914 USD) fine if they fail to recycle packaging, now that the Brent Council has made recycling compulsory for

Packaging for Monzie's Organic Cookies features a metallic brown and baby blue box decorated with a hand-illustrated pooch.

An innovative 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder.