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ORGANIC AND NATURAL FOODS ‘Healthy’ Packaging Means Healthy Sales by Pan Demetrakakes Health and wellness sell, and packaging helps, but it’s important to have a clear message. If there’s
Is Your Brand the Real Deal? by Kate Bertrand Connolly Brand authenticity emerges as a new marketing imperative. In a world gone fake, consumers’ desire for the genuine article
GERMANY HAVE A COKE, AND A SMILE With consumers more conscious then ever about stretching their food dollar (and not their waistline), Coke has incorporated a resealable feature into
Gatorade celebrates Giants online For the first time, Gatorade introduced a limited edition bottle for sale exclusively on its web site, www.gatorade.com; the label commemorates the newly crowned Super
Vitality of the Pack A new framework to maximize the multifaceted nature of packaging. Packaging plays an important role in the lives of consumers, business and the planet. It’s
LIGHTING THE WAY TO A BETTER Consumer Experience by Jennifer Acevedo For the first time in nearly a decade, Osram Sylvania takes a good look at its brand packaging.
Brands To Watch By Pauline Hammerbeck Bold packaging has five upstarts taking flight. These guys get it. Packaging differentiates. It connects with consumers. And it tells your brand story
Look Ahead, But Look Around, Too JENNIFER ACEVEDO/EDITOR IN CHIEF Despite the fact that I live in the frozen tundra, otherwise known as Chicago, this is actually my favorite
The Future Is Mobile When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the