Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.
Glass manufacturers have taken a vow to use more than 50 percent recycled material in bottles and jars by 2013, according to the Glass Packaging Institute, which says that doing
It was 50 years ago that MillerCoors (operating as the Adolph Coors Co.) introduced the recyclable aluminum beer can, which replaced tin-plated steel containers that not only gave beer an
We were smitten with the solar-powered VE09 BlisterRadio, which uses PLA (corn-based) plastic packaging to display the radio on shelf; the clamshell then serves as the product housing once the
U.K. researchers say there’s clear evidence that foodservice brands are negatively perceived by consumers when their wrappers are discarded and viewed alongside other garbage as street litter. The researchers acknowledge
As recent as the 80s, certain shows made Thursdays “Must-See TV” nights. But there are simply too many choices these days for any one to earn that moniker. Brands are in the same position; their sheer numbers make it difficult to grab our attention longer than a moment. That's why we consider these five independents--and their respective packaging strategies--exceptional for making it onto our schedule of Brands to Watch.
With the current state of the world economy, it's natural to question whether our dedication to green products and packaging will remain strong. Though the finding of a recent Boston Consulting Group study that more consumers purchased green products in '08 over '07 should be encouraging to brands that have embraced sustainability. In the eyes of consumers, green, it seems, is still good business. So keep innovating and take inspiration from our look at some of the more interesting concepts to come out this past year.
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