Brand Packaging

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Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab.

Celestial Seasonings research revealed consumers were finding it difficult to shop its line of tea, so the company launched a global rebranding, with a new logo and new packaging for each of its 90-plus flavors.

Avon launched its ANEW Clinical Spider Vein Therapy in an angular, shallow tube and cap that reinforce the “clinical” positioning of the product.

Procter & Gamble has introduced a portable version of its Febreze fabric refresher.

Each time one of Memorex’s Renew brand of electronics products is purchased through the end of November, the company will make a donation to the Arbor Day Foundation.

Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com).

A look at some of the more interesting closures and the brands that have chosen them.

John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

Portability, functionality and aesthetics are key in the fiercely competitive world of cosmetics packaging. We've rounded up five innovative efforts we think deliver on all fronts.

Starbuck's and other beverage marketers are using packaging not only to make a sale but to help consumers discover what they like.