There has been much written about the controversy surrounding marketing to kids lately, and the difficult situation in which brand marketers find themselves.
If your designer can adhere to, yet remain creative within, the constraints of your business model, the end result can be an innovative-and manufacturable-package.
GET YOUR (LIT) FIX To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons,
4sight Inc. Brand Engine BrandResources BrandPackaging Packaging That Sells Conference The Caps Group CardPak The Comp 24 Group Curtis Packaging Flow Design Haney PRC HLP Clear Packaging Products
Household Cleaners The Power of Clean They may dispense like a tissue, but Procter & Gamble’s new Mr. Clean Power Multi-Surface Wipes are up to the toughest cleaning tasks.
LEGENDARY PERFORMANCE Reaches a New Audience by Jennifer Acevedo Professional audio equipment brand Shure recognized its appeal with consumers, and tailored its packaging for a better read on-shelf. The
Global FRANCE New Digs For A Sparkling Drink When sparkling beverage Fluo undertook a change of scenery (the brand was moving into the soft drinks section at retail), the
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