Supply-Side Branding: A Make or Break Strategy By Kate Bertrand Connolly Your brand is only as good as the weakest link in your global packaging supply chain. Nothing gets
Trust Is Why People Listen Jennifer Acevedo, Editor-in-Chief There has been much written about the controversy surrounding marketing to kids lately, and the difficult situation in which brand marketers
LAYERS OF SECURITY In a climate in which counterfeit goods account for 10 percent of world trade, security packaging is a critical deterrent. Sleever International’s Holosleeve concept (www.sleever.com) provides
Gravity Helps Diamond® Launch Environmentally-Friendly Tableware By Jesse Rotman, Contributing Writer A glistening strawberry or a juicy watermelon wedge shown perched on the tines of a new, dark green RENEW™
Build New or Renovate? By Brian Erdman Thinking about innovating from the ground up? If the foundation is solid, maybe all your brand needs is the proverbial fresh coat
HUNTING FOR THE HIGH LIFE Now through October, Miller High Life will be packaged in blaze orange cans to celebrate the brand’s 100-year-plus association with hunting and the outdoors.
UNITED KINGDOM WINE LOVERS GO GREEN UK retailer Sainsbury’s is trialing its own label PET wine bottle as part of a project supported by the government-funded Waste & Resources
Following Up On Developing Trends They say necessity is the mother of invention. But these days, on the packaging front, it’s convenience that gives birth to most innovation. We
4sight Inc. AGI Klearfold Brand Engine BrandResources The Caps Group C-P Flexible Packaging Card Pak Inc. Ceradini Design The Comp 24 Group Eastman Chemical Company Esko Graphics FSEA
Switching Off the Auto-Pilot Jennifer Acevedo, Editor-in-Chief Consumer insights work has always fascinated me. Maybe because it’s equal parts science and art, or perhaps because of its dissonant nature—consumers
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