Accentuate the Positives By Gail Ritacco In a retail landscape punctuated by over-proliferation and over-communication, brands must communicate clearly. When shopping in our local grocery store, we’re on auto-pilot,
Shh… and You Just Might be Heard by Brian Erdman In the sea of “disruptive” strategies, there is hope for the quiet leader. As an impressionable 19 year old
Stand-out Sauce Bertolli chose a glass package to showcase the product’s premium image and differentiate it in the highly competitive pasta sauce category. The silhouette of a Bertolli Olive
Brand Redesign Elevates Perception, Delivers Results By Jennifer Acevedo Toys are serious business. The landscape consists of a dizzying array of brands—all fighting for a piece of an estimated
A Watershed Moment for Mountain Valley Spring Company By Dana Dratch Package redesign helps 136-year-old water brand flood new channels. Mountain Valley Spring Company has long targeted the home
“Gum Ball” Boosts Consumption Cadbury France’s Hollywood chewing gum has been launched in an innovative new spherical pack designed to increase consumption. Also marketed as Trident in Spain and
On Developing Trends Environmental stewardship has been top of mind with consumers for some time, prompting more brands to “go green” with their packaging in response. We most recently
4sight Inc. AGI Klearfold Alpha Packaging BrandPackaging Packaging That Sells Conference V Brandesign Brand Resources The Caps Group C-P Flexible Packaging Card Pak Inc. Cascades Boxboard Group
How Are We Doing? Jennifer Acevedo, Editor-in-Chief A year ago, we launched our first brandinnovators issue with recognition that, each month, we focus on the strategy, development and trends that
2007 Brand Innovators Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it. But, given that the “packaging-as-strategy” mindset seems to have broken
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