Effective Research for Structural Packaging Innovation By Gail Ritacco The myths and realities of consumer research. In today’s “consumer-is-king” age, packaging designers and engineers are partnering with insights professionals
Chocolate Now, and Later San Francisco-based Recchiuti Confections has introduced a three-item line of chocolate bars in a custom paperboard sleeve that is recloseable, encouraging consumers to break off
World’s First Corn Sock This fall, Iowa-based hosiery manufacturer Fox River introduced a line of socks made of Ingeo—a corn-based fiber from NatureWorks (www.natureworksllc.com)—ranging from $10 to $15. Fox
Shape Evokes Life and Movement Inspired by a local tradition of treating hair with natural plants and herbs, Alicorp is launching Anua, a line of five shampoos and conditioners
On Developing Trends Smart packaging, specifically smart labels, can help brands arm consumers with valuable information. Food and beverage manufacturers, for instance, can benefit by providing customers details about
4sight Inc. AGI Klearfold BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group Card Pak Inc. Color Box, a Georgia Pacific Co. The Comp 24 Group
Going Green? Jennifer Acevedo, Editor-in-Chief Is thinking of going green making you feel a little green behind the gills these days? Since Wal-Mart announced plans to measure its 60,000 worldwide
Sustainable Packaging:The Shopper’s Perspective By Scott Young Sustainable packaging is clearly a hot topic and an area of increasing focus for the packaging industry. Specifically, the efforts and initiatives
Thinking Of Marketing A Sustainble Package? By Pauline Tingas You’ve got your work cut out for you! Maybe it was the apocalyptic images of a post-Katrina New Orleans or
Sustainability: What’s The Buzz? By Aaron L. Brody If the pundits are to be followed, we’re on the threshold of a sustainable packaging revolution. But what exactly is sustainability?
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