Why is this Cow Laughing? The BEL Group’s Laughing Cow processed cheese, one of the original “portion control” packages, will soon be available in the UK in a squeeze
On Developing Trends Leaving behind the nondescript packaging and “generic” identity of a decade ago, private label food and beverage sales are soaring, says market research firm Packaged Facts.
4sight Inc. AGI Klearfold Alpha Packaging BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group The Comp 24 Group Esko Graphics FSEA Gravity/Phototype IDI Kaleidoscope Imaging
The Next Big Thing Jennifer Acevedo, Editor-in-Chief Small is the new big. Brown is the new black. You’ve heard them all, no doubt. Constantly changing consumer, design and marketing
Cosmeceuticals Brand Puts On A New Face By Jennifer Acevedo Combine a rapidly aging population with relentless exposure to cultural beauty “ideals”, and it’s easy to understand why the
Using Research to Guide and Support Packaging Innovation By Scott Young In our packaging research, we constantly find evidence of the power of structural innovation: Unique packaging structures can
Guidelines for Effective Innovation It’s difficult to generalize about “what works” across categories and impossible to reduce packaging innovation to a specific formula. However, successful packaging innovations typically have
Facts and Figures That Hurt By Peter Clarke Editor’s Note: In our October 2006 issue, we featured a cover story on consumers’ increasing frustration with packaging functionality—better known as
Timberland Walks the Walk By Stacey King Gordon The footwear company’s new, environmentally friendly packaging shifts “sustainability” from corporate buzzword to consumer way of life. This fall, outdoors footwear
The Kellogg’s Eggo Story By Steven DuPuis The reinvigoration of the venerable Kellogg’s breakfast brand, Eggo, has been one of the true success stories in the category. Total Eggo
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